Firstly, digital marketing is nothing but advertising through digital & online channels like websites, social media. search engines, emails, and mobile applications. Digital marketing is the easiest way to promote any business, service or product directly for the targetted audience, this strategy helps you to grow as people who are interested in your service or product will contact you and ask more about your products & services.
Digitalization of the world has made the people get habituated to their smartphones & internet all the time, hence the marketing strategy has also taken a new turn due to digitalization. Most of the people are using the internet to solve most of their issues, and also if they need any service or product internet & social media has become their primary tool. Digital marketing helps you to know the accurate customer feedbacks also which helps you to update as per the customer requirement which leads to success.
There are 5 major paths in digital marketing:
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